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Xerox Provides Customer Care Services for Seniors for Living, Inc.

New Marketing Services Benefit Housing Providers
and Consumers Seeking Care

DALLAS, July 18, 2012 – Each day an estimated 10,000 people in the U.S. turn 65, and as the senior population increases, so too do the requests for information to senior housing communities. Xerox (NYSE: XRX) is helping these communities manage the influx of inquiries by providing customer care services for Seniors for Living, Inc., a free service that helps families find the right facility for their aging relatives.

After families research and evaluate their options through the Seniors for Living network, Xerox will simplify the next steps – following up to determine individual needs, connecting family members with prospective senior housing facilities, and arranging community tours that best match specific situations, requirements and budgets.

"Seniors want to maintain a high quality of life by transitioning into a community that keeps them active and engaged while providing the care they need," said Steve Rubell, president, Seniors for Living. "Xerox will now play an important role in making sure that each person who starts the search for a community through Seniors for Living ultimately finds the best fit."

Xerox has been a leader in the customer care industry for more than 20 years. With more than 34,000 agents in 142 customer care centers around the world, Xerox employees handle in excess of one million customer interactions every day in 20 different languages. Xerox will manage the lead acquisition process for Seniors for Living from a premier customer care site in Cary, N.C.

"Our extensive experience in customer support, and our ability to scale resources enable us to handle the expected volume senior living communities will experience in coming years," said Jeff Hechemy, group president, Xerox Healthcare Payer and Pharma. "By simplifying the information-gathering process for family members, we can help the senior living communities focus more on what matters most: serving the needs of their current and future residents."

About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world's leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit, or For investor information, visit

About Seniors for Living
Seniors for Living, Inc., based in New York City, is a leading performance-based marketing company that provides senior housing communities and home care companies with industry-leading referral and marketing services to help them achieve their occupancy goals. Through the company's online directory at and extended partner network, users actively searching for senior housing or home care can learn about their options, review senior housing and care providers, and request additional information from the senior community or home care provider that best meets their specific situation and needs. Seniors for Living also maintains an active social community for those concerned with issues of aging on (@Seniors4Living) and For more information, visit

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