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Seniors for Living Launches National Campaign with Sunrise Senior Living

Partnership Aims to Connect Sunrise with More Seniors Throughout the U.S. and Canada

New York, NY, June 16, 2009 - Seniors for Living (SFL) today announced the launch of a national campaign promoting all Sunrise Senior Living communities in the United States and in the provinces of Ontario and British Columbia, Canada. The campaign connects Sunrise Senior Living with seniors and their families interested in a broad range of senior services, care, and lifestyle options, including independent living, assisted living, Alzheimer's care, skilled nursing, hospice, and respite/short-term care.

As a performance-based lead generation company, SFL leverages its expertise in online marketing within the senior housing space to connect those actively searching for senior living options for themselves or loved ones directly with the nation's top senior communities and providers. The Seniors for Living online directory enables users to find detailed information about senior housing and care options in their area and subsequently request to be contacted by a community or care provider of their choice. This approach simplifies the search for senior housing for consumers and results in a highly qualified lead for senior housing communities.

"We're excited to be working with Sunrise Senior Living, one of the largest senior living providers," says Jordon Keltz, CEO of Seniors for Living. "Sunrise's broad national presence with hundreds of communities across North America allows us to bring additional senior living options to our users and expands our ability to provide Sunrise with highly qualified prospective residents."

"Seniors for Living is a valuable marketing channel that complements our lead generation efforts," adds Kurt Conway, Senior Vice President of Sales and Marketing at Sunrise Senior Living. "We're pleased to expand our relationship with Seniors for Living and look forward to connecting with even more seniors and their families."

About Seniors for Living
Seniors for Living is a leading performance-based marketing company that provides senior housing communities and home care companies with the most highly qualified, exclusive lead referrals available. Through our online directory and extended partner network, users actively searching for senior housing or home care can learn about their options, review senior housing and care providers, and request additional information from the senior community or home care provider that best meets their specific situation and needs.

For more information, please contact Doug Johnson: 212.490.6290;

About Sunrise Senior Living
Sunrise Senior Living, a McLean, Va.-based company, employs approximately 40,000 people. As of May 8, 2009, Sunrise operated 411 communities in the United States, Canada, Germany and the United Kingdom, with a combined unit capacity of approximately 42,000 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice, and protect the privacy of residents. To learn more about Sunrise, please visit

For more information, please contact Jamison Gosselin: 703.744.1841;