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Seniors For Living
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  Download as a PDF Emerges as a Leader in Online Lead Generation for Senior Housing and Senior Care Options

Targeted Content and Comprehensive Resources Attract Seniors and Baby Boomers

NEW YORK, NY, February 4, 2009 - (SFL), a free service for families and individuals seeking senior housing and care options, has emerged as a leader in online marketing for the senior housing space. SFL allows people to research, evaluate, and compare senior living options and connects highly qualified leads directly with the nation's top tier of senior communities and providers.

"An aging population and a growing number of baby boomers using the Internet to research senior housing and senior care options translate into a market that is positioned for tremendous growth," says Jordon Keltz, CEO and co-founder of SFL. "We've created the first truly user-friendly online service with targeted content and comprehensive resources to serve these demographic groups. Helping seniors 'find a new place in life' is our mission."

The Senior Lifestyle Report with news, trends, and strategies for making a decision, the Senior Living Blog, and Tips & Tools for managing costs and other factors complement SFL's directory-based resources and enhance SFL's ability to forge partnerships across the Internet. To date, more than 2,000 communities and care providers participate in the SFL network, including those that offer assisted living, independent and retirement living, continuing care, Alzheimer's care, short-term/respite care, and home care.

An innovator in leveraging online content, search, and directory-based offerings, Keltz previously served as CEO of, one of the largest postsecondary online lead generation businesses, where he was instrumental in the company's sale to Experian in 2005. By adapting a similar business model, SFL is pioneering lead generation in the relatively untapped senior housing vertical, just as ClassesUSA did within the online education industry.

"The industry demand in senior housing and care is there," affirms Keltz. "Having been part of the education lead generation boom, I'm truly excited to see the same potential within this market and, along with my team, bring to it the same expertise to make it flourish for our partners and our company."

About Seniors for Living
Seniors For Living is a leading performance-based marketing company that provides senior housing communities and home care service providers with highly qualified, exclusive lead referrals on a cost-per-lead basis. Through its online directory,, users actively searching for senior housing or home care can learn about their options and request information from communities or providers that best meet their specific situation and needs.