Leaning In, Senior Living Style

Everyone’s talking about Facebook COO Sheryl Sandberg’s book, and now it’s sparking an important conversation in the senior living world: why aren't there more women in executive leadership roles in such a female-dominated industry?

Says this Senior ...

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Entering the Boomer Years? Bring a Friend

Girlfriends are good for you, especially in the “second half of life.” That’s the premise of a fun, fresh ebook from Suzanne Braun Levine, who we’ve interviewed on the blog before. Titled You Gotta Have Girlfriends: A post-fifty ...

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Senior Living Marketing: How to Discover a Customer’s Value System

Today's post is from guest blogger Carol Marak, a copywriter for the adult living, senior, and health care space. Carol coaches businesses to find their voice and tone, to deeply understand their customer’s challenges and motivation, and to create ...

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Pennsylvania Senior Residents Make Crafts with Global Reach

Here’s a unique story of a local-to-global connection: women residing in a Pennsylvania senior care community are using their love of paper crafts to help women in Bangladesh.

Per this online news piece, it started when Garden Spot Village ...

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Women on Senior Housing Boards Make a Difference

Female leadership on the board of a senior living company/community is good for the diversity stats, but more importantly, good for business. That’s the latest from this article in Senior Housing News, which touts several new reports and ...

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Boomer Actresses Hitting the Big Screen in a Big Way

I’m thrilled when a mature man or woman is carrying the lead role in movies, but it's probably because I've always had a special passion for elders. However, the recent trend towards more boomers and seniors commanding the screen ...

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Nationwide Assisted Living Provider Sponsors Beauty Pageant

If you agree that beauty is timeless -- and age has nothing to do with it -- you’ll love what this assisted living provider has done to celebrate it.

Last week, in Santa Ana, California, the second annual Ms. ...

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Supporting Male Caregivers: A Chat with CareScout’s Bob Bua and Liz Boardman

No matter how much we may fight against it, men and women are different. Of course, these differences should not affect our understanding of equality (in terms of opportunities), and there are always exceptions to the rule. Maybe you’re ...

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The Facts About Women, Alzheimer’s and Caregiving

A new report from the Working Mother Research Institute says that a striking two-thirds of Alzheimer’s caregivers are women.

In Women and Alzheimer’s Disease: The Caregiver’s Crisis (access the report here), important statistics about the where, when, ...

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Senior Care Around the World: UK’s Bangladeshi and Pakistani Elders

Immediate family members, women especially, will provide the majority of care for Bangladeshi and Pakistani elders living in the United Kingdom, says this new article from Medical News Today. The proportion of seniors in these communities will increase significantly over ...

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