Is Hollywood Finally Breaking Senior Media Stereotypes?

For several years it seemed the entertainment industry was skewing its movie and television product to a very young audience, featuring stars in their 20s and 30s. This was most likely to attract the coveted 18-34 age market. But recently ...

 
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Massachusetts Senior Living Residents Way Ahead of iPad Curve

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“A year ago, I stood in line at an Apple store at 5:00am, outside in the cold for four hours, before I got my ...

 
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Researcher Discovers Boomer-Senior Double Standard

Michelle Barnhart is my new hero. A researcher from Oregon State University, Barnhart and her study co-author, Lisa Peñaloza, have put into technical terms and legitimate qualitative research (currently available online but will also be in print this coming ...

 
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The Unstoppable Betty White

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Her show “Hot in Cleveland” is well-named, because Betty White is one of the hottest leading ladies on the web, on television, and beyond.

A recent Huffington ...

 
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Assisted Living Federation of America Sponsors Short Film Contest

If you didn’t see “Mind the Gap”, the winner from last year’s ALFA short film contest, take a few minutes to watch it now:

The 4-minute piece skillfully portrays how ageism works both ways; both young and old ...

 
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ALFA’s Short Film Contest Winner, “Mind the Gap,” Teaches Valuable Lessons

Take four minutes to watch this short film (which won first place in the Assisted Living Federation of America’s International Short Film contest) about the generation gap:

The piece was created by Jon Byron, a 26-year old film student seeking to pay tribute to his relationship with his grandfather, and I am so glad he did it.

I stumbled upon Byron’s film via a blog post by Rick ...

 
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Mature Advertising with Heart, Substance & Humor

Finally – an advertisement featuring older adults that is funny, inspiring, smart, sad, and honest:

Three cheers to TC Bank of Taiwan for this beautiful portrayal of the complex realities that comprise the aging experience. Packed into just 3 minutes and 11 seconds, viewers enter a world where the pain of loss, the challenge of a difficult diagnosis, the pangs of loneliness, and a wrestling with questions about the meaning of life face ...

 
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Image is Everything: Seniors in Stock Photos

This recent slideshow from the Huffington Post is brilliant. Titled “This Week in Ridiculous Stock Photos: Old People Using Computers”, writer Katla McGlynn presents 10 ridiculous photos of elders using a computer. Each photo is tagged with sharp, witty captions that are the perfect complement to these seriously corny shots – and asks readers to vote for their favorite. McGlynn  warns hyper-sensitive readers not to take this presentation out of context; she ...

 
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Superbowl Ads: Next Year, Let’s Do Better

Ratings report that 162 million people watched Superbowl XLV, making it the most watched TV show in history. I’d be curious to see a breakdown in that number based on who watched it for the sake of the game and who watched just for the notorious multimillion dollar ads, but either way, everyone who tuned in got a taste of the good, bad & ugly side of marketing.

On the ...

 
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Redefining Seniors:The Limits of Categorization (Part One)

A while ago, I posed a question in our Twitter space about the terminology of aging – whether senior, boomer, elder, or any related words are truly accurate (or appreciated) when referencing older adults.

Mike Gamble, one of our faithful followers and a self-described “internet entrepreneur with a passion for improving the quality of life for aging parents and their family caregivers,” responded to the tweet. We connected on the phone ...

 
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