Who Are Senior Living Marketers Targeting?

The way to a senior living sale is through the adult child, says a new Senior Housing News article.

They’re doing the online research. They’re concerned about their parents living alone. They’re more involved than ever. They’...

 
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Be Prepared: Healthcare Decisions Day 2012

Caring for a senior parent, friend or relative is a process rife with decision-making: Should I quit my job to provide care full-time at home? Would Dad do better in assisted living? Can we bring in home care to help ...

 
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Staying Engaged After a Senior Care Transition

Moving is hard. After the last box has been unloaded and its contents put away, the moving party breathes a collective sigh of relief. Then, the hard work of making a new place home begins. Anyone who has moved knows ...

 
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Assisted Living: Is It Time?

Making a decision about what comes next for a senior who needs more care is easier said than done, which is why many don’t do it until the point of crisis.

Certainly many seniors thrive in assisted living: whether ...

 
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#ElderCareChat 8/24/11 Recap: Caregiving’s Difficult Decisions

Caregiving isn’t for wimps. The experience is rife with difficult decisions, which is what we talked about in the latest installment of #ElderCareChat.

Kicking off the discussion was a dialogue about what makes decisions of any kind (caregiving-related or ...

 
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Elder Care Planning Resource Guide

“At least 70 percent of people over age 65 will require some long-term care services at some point in their lives.” – LongTermCare.gov

Those plan-ahead types may drive you crazy – or, you may consider yourselves one of those efficient elite. No matter ...

 
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Talking to Your Kids About a Senior Living Transition

If you’re a parent, the years have probably been full of those awkward, delicate conversations you’d rather avoid. The birds and the bees. Dating. Curfews. But all of that is behind you now, right?

Well, except for maybe a conversation about where you want to spend your retirement years. Not all of your children may agree about where – or how – you should live, but ultimately, it’s your ...

 
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Tips for Taking a Tour of Assisted Living

We’ve offered a number of posts in the past on choosing the assisted living community that’s best for you or a loved one, with advice on questions to ask the staff/residents, what factors to consider in your ...

 
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Business Booming for Elder Mediators, As Boomers & Aging Parents Collide

Difficult family dynamics and the subsequent impact on caregiving was the focus of our #eldercarechat in late February. If you missed the chat, check out the transcript: #eldercarechat.

Most of us have family, whether we like them or not. And you may or may not love having holiday dinners together, but having a discussion about who gets Mom’s house when she passes away or who is in charge of ...

 
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The D-Word: Discussing Death

Very few people like to think or talk about death or dying, or what could happen at the end of life if there is a disease process involved. But in-the-spotlight cases like Terri Schiavo have brought the issue of living wills and advanced directives to the public, and forced us to take a closer look... whether we like it or not.

While some may still choose to avoid the issue, ...

 
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