Steve Moran, senior housing expert, says the love affair with memory care feels like a gold rush. Perhaps it’s the rapidly rising dementia rates, perhaps it’s the media’s negative portrayals of assisted living and nursing homes, perhaps families caring for someone at home don’t know where else to turn: whatever the reason, senior living operators, investors, and developers are drawn to Alzheimer’s care.
Moran believes an effective marketing strategy and choosing the right marketplace for the community are the keys to whether or not a bid is successful. Unfortunately, with so many competitors crowding the marketplace, it can be difficult for consumers to determine which community is the best fit for a loved one who needs care. Also, because of variances in state regulations and industry accountability, some communities may claim to provide specialized Alzheimer’s care and charge a higher rate accordingly, but there may be little in the way of services, care or design that is truly tailored to those with dementia.
We’ve written several posts on finding a quality Alzheimer’s care community. Now more than ever, as memory care communities increase in popularity, it pays to be an informed consumer.
- Tips for Choosing Alzheimer’s Care
- The Signs of Quality Alzheimer’s Care
- What’s Special About Specialized Alzheimer’s Care?
- Finding Quality Alzheimer’s Care (When the Time is Right)