If you didn’t hear about the recent PBS Frontline special that put Emeritus Senior Living in the hot seat (or, as some might even say, under the bus), you can read all about it in our post, Assisted Living Under Attack.
The controversial program has caused quite a stir among industry professionals, providers, legislators, and consumers, and for good reason. But Emeritus is fighting back.
This McKnight’s Long-Term Care News & Assisted Living article outlines the provider’s plans for restoring their company’s reputation; as Granger Cobb, Emeritus CEO, President and Director said, “The Frontline/ProPublica reporters did not present a balanced picture of Emeritus, resisting [our] offers to connect them with satisfied residents and family members.”
In response, the company has launched a new website, EmeritusFacts.com, as another platform for educating consumers on the mission and services of Emeritus communities nationwide – and for sorting through the information presented in the PBS show. They’re also prepared to answer any questions and address concerns raised, the article says.
Though many believed the Frontline report to be highly sensationalized, all the buzz has certainly drawn attention to a category of senior care that is still quite misunderstood by the general public — and in need of some reform.