Seniors For Living

Of course every senior living community needs marketing and sales staff, but in this new post blogger Steve Moran suggests that some of the best salespeople are family members, vendors, and the direct care staff who have daily interactions with residents — people who will talk to those they meet in the community at large.

Since you want those people to be saying good things about your community, it’s important to recognize that they play a part in spreading the word about your assisted living, independent living, or continuing care retirement community (CCRC). If the staff are unhappy with the way the community is managed, if families feel that the concerns they’ve expressed have not been adequately addressed, or if vendors are apprehensive about doing business with you, it doesn’t end there, within the four walls of your senior living community.

Moran offers four tips for providers to turn their “vendors, family members and staff into marketing and sales rock stars.” He discourages the use of financial incentives, encourages providers to listen to what people really want, suggests selecting a few key staff members to share their stories about the community, and simply, operating an exceptional community whose reputation will speak for itself.

If you’re considering a senior living community for a relative, friend or yourself, make sure to tour the place in person first, keeping an eye out for these “rock stars” and signs of excellence.