Between new studies touting social media’s benefits for sharpening seniors’ minds and stats on the rapidly growing online boomer/senior cohort, it’s no surprise that more people in these age brackets are searching for care or a housing community online.
That’s why Creating Results, a mature marketing agency based in Virginia, wants to hear from consumers over the age of 40: specifically, what do they think about the websites they frequent? What are their pet peeves and favorite features? Their quick three-minute survey can be found here. If you want to share your opinions about social media, as in “what members of the Gen X, Baby Boom and Silent generations want in exchange for “liking” or following a brand on social platforms,” take this survey. Data will be collected through April 15; findings will be shared in early June.
The attitude of today’s online boomer/senior consumers matters much to marketers and sales professionals, since more advertising (and consequently, more browsing) of senior living communities and home care providers is done virtually. However, if you feel that the way these options are currently presented doesn’t adequately reflect your interests, preferences, or perspectives, why not share your feedback directly by completing these surveys?
Your turn: What do you look for when searching for senior care online?