Senior living marketing is changing, and boomers (ages 49 to 67) are responsible. The web as a go-to source for senior living information is also a driving force causing marketers to reevaluate the way their communities look online. Data from the Pew Research Center’s Internet & American Life Project suggests that the use of search engines comprises 91 percent of boomers’ online activities. What this means for the senior care industry is outlined in this recent article from Senior Housing News.
Adult children are turning to the web for information on home care and residential community options for their parents. According to the Senior Housing News article, nearly “50% of the senior living industry’s referrals are coming from the internet,” a number that is projected to increase significantly in the coming years.
As a result, many sites that offer a search engine function and content on choosing care are adding a consumer review section much like you would see on major hotel or restaurant search websites, such as Yelp.com, says the article.
Don’t just google “assisted living in Pennsylvania.” Stay right here on our site, where you can search for assisted living, home care, independent/retirement living and Alzheimer’s care by city, state or zip. You’ll also find thousands of helpful articles and blog posts on making senior care decisions, how to pay for care, caring for someone with Alzheimer’s, and so much more.
Feedback wanted: What information are you looking for online regarding a senior loved one? How can we help?