That’s what this new article from SeniorHousingNews.com says, and you can blame our old friends, the economy and the real estate market, for the fact.
Unless they’re the planning type, per the piece. According to Ken Curnes, a top executive at advertising & marketing firm GlynnDevins, “The best prospects for a senior living community tend to be planners, those that have always hedged their bets by making good fiscal choices.”
As most in the baby boomer crowd are currently watching the value of their homes drop and are preoccupied with figuring out what to do with Mom & Dad, it makes sense that senior housing providers should not expect an influx of boomers in the next few years. The article purports that it’s actually closer to 20 years before the first of the boomers move in.
In the meantime, perhaps providers should reach out to boomers who are touring senior living communities with their parents. Offering programs, services and resources about long term care planning tailored to boomers may put the industry in a better light. More senior living companies are getting helping seniors sell homes, as we covered in another post this week, which may also stimulate growth. Only time will tell…