Top senior housing executives anticipate the demands of baby boomers will drive future business (near-term and long-term), forcing them to reevaluate — and redesign — current models of assisted living and other senior care options. It’s a demographic they can’t ignore, because according to this SeniorHousingNews.com piece, “10,000 Baby Boomers are turning 65 every day” and will continue to do so until 2030.
Boomers are talking, and senior living professionals are listening.
What do they want? Boomers want to stay busy, they want a more contemporary look and feel, they want amenities for their beloved pets (who must be allowed to come with them), they want the latest technology, and workshops and gardens. They don’t want to downsize, per the article, and “urban locations are becoming increasingly sought after” for the access to amenities on and off campus. They want choices and more services. Golf is on the list for some, says the piece, but it’s more about an active lifestyle all-around and less about one particular sport.
The elephant in the room still stands though: how long can boomers pay for the luxurious retirement living they desire?