Generation Alzheimer’s

By Michelle Seitzer / Posted on 23 April 2011

A new microsite has been developed by the Alzheimer’s Association, with the apt albeit unsettling title – “Generation Alzheimer’s: The Defining Disease of the Baby Boomers.”

Facts like “An estimated 10 million baby boomers will develop Alzheimer’s” as listed on the site certainly affirm the severity of the impact that Alzheimer’s will have on boomers, many of whom are already afflicted via early-onset, or by way of caring for a spouse, parent, or other aging relative with the debilitating disease.

Stats on other major diseases (HIV, stroke, breast cancer, etc.) have shown an encouraging decline, but as the first of the boomers turn 65 this year, we should expect a sharp rise in the incidence of Alzheimer’s.

Things are not going to get better until we find a cure, or until the causes of this disease and its deleterious effects are fully unraveled. And, for anyone who is or has been affected (as well as the researchers and scientists who are working hard to solve the mystery that is Alzheimer’s), determining the cause and creating a cure are equally important pieces of the puzzle, goals which truly go hand-in-hand.

We can make all the improvements we want to the ways we provide & deliver care, the means by which we try to prevent the threat of this disease in our own households, the methods we utilize to treat the disease and delay its progression to the extent that it is possible. These improvements and innovations are welcomed and necessary to keep ahead of the Alzheimer’s wave, but they will only serve as a stopgap for this swelling, long-term problem. At some point, a breakthrough must happen. Alzheimer’s must be eradicated before the dam breaks.

Visit the microsite – http://alz-news.org – to get a copy of the landmark study generated by the Alzheimer’s Association, watch videos from Alzheimer’s champions as they speak passionately about the issues at hand, get links to various means for social media engagement (Twitter, Facebook, YouTube, message boards, and a blog), and grab banners so that you too can be an advocate for the cause.

We all know someone who has been affected, near and far, and if not, it is only a matter of time before Alzheimer’s hurts someone you know and love. Know the facts, share the resources, and do your part to usher in a new generation where Alzheimer’s is no longer a risk for children, young adults, boomers, seniors, and everyone in between.

-Michelle Seitzer

There are 11 Comments about this post

  1. Kaye Swain says,

    Oh my – I’m hearing that type of baby boomer and senior citizen news headline a lot lately and you’re so right – it’s very unsettling. BUT you are also right that we definitely need to deal with it and SOON! Thanks for the important info about the Alzheimers Disease micro-site – I’ll definitely check it out!


    on 26 April 2011 / 12:46 PM

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    on 29 April 2011 / 1:06 PM

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    on 29 April 2011 / 1:15 PM

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    on 29 April 2011 / 2:08 PM

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    on 29 April 2011 / 2:42 PM

  6. Thanks for your comment, Kaye! Have you checked out the microsite yet? Lots of good stuff there that you can grab for your own site.


    on 06 May 2011 / 10:03 AM

  7. Kaye Swain says,

    Hi Michelle, I’ll head there right away. Thanks for the heads up :) Have a great weekend!


    on 06 May 2011 / 12:38 PM

  8. You’re welcome! Hope you find some good stuff. You have a great weekend too!


    on 06 May 2011 / 12:48 PM

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    on 26 May 2011 / 3:48 PM


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