Finally – an advertisement featuring older adults that is funny, inspiring, smart, sad, and honest:
Three cheers to TC Bank of Taiwan for this beautiful portrayal of the complex realities that comprise the aging experience. Packed into just 3 minutes and 11 seconds, viewers enter a world where the pain of loss, the challenge of a difficult diagnosis, the pangs of loneliness, and a wrestling with questions about the meaning of life face the elders featured in the piece.
Likewise, we witness these men experiencing the deep joys that accompany a long life: the blessing of lifelong friendships, the healing power of hope, the energy born of pursuing dreams and goals, and the peace that comes with letting go.
Of course, it doesn’t hurt to add “the thrill of riding a motorcycle at full speed on the open road” to the list either.
But take a closer look at these aspects of the advertisement. Are they not qualities and emotions that are universally experienced by people of all ages? In my opinion, that’s what makes it so effective. There are no stereotypes. No matter how old you are, you can enjoy the wind on your face as you ride a motorcycle. No matter how old you are, your heart breaks when you lose someone precious and close. No matter how old you are, true friends are a rich gift. No matter how old you are, there is nothing more exciting than following your dreams.
I have no idea what the ad has to do with TC Bank, but I certainly appreciate the creativity and careful consideration that went into this short film. I hope to see many other companies follow their lead in portraying our elders as the active, vibrant, reflective, and lively individuals that they are.
What did you think of the ad? What did you find most poignant about it?